Mumbai: Google India announced a special collaboration with Tata Trusts for their Internet Literacy Program- “Helping Women Get Online”. The program will be called ‘Internet Saathi’. They will be launching 1000 Internet Carts for training across various villages.
This initiative will be targeting 5 lakh women in more than 4500 villages across the country in next 18 months. To start off Gujarat, Rajasthan & Jharkhand will be targeted.
The Internet Cart is a specially designed cycle with a sturdy box at the back. The box contains 2 smartphones, 2 tablets & 2 portable chargers (with cords) keeping in mind the electricity problem in Indian villages. The cart will also have a large umbrella attached.
The launch saw guests like Mr. Ratan Tata, Chairman and Mr. R Venkataramanan, Executive Trustee of Tata Trusts. From Google, Mr. Rajan Anandan, VP & MD of Google (South East Asia and India) & Mr. Sandeep Menon, Marketing Director, Google India led the event. We also had Ms. Debjani Ghosh, Vice President SMG, Managing Director- South Asia, Intel.
With the primary focus of bridging the gender gap in India for Internet usage in villages, Mr. Rajan emphasized on the reduced number of women internet users in rural India. He stated that only 12% of internet users in India are women.
Last year Google had launched #ReachTheSky campaign along with MARD Foundation of Farhan Akhtar. Mr. Rajan also showcased some of the figures reached by HWGO.
“Google has directly trained over 1.5million women on the basics of the internet.”
Google will be providing the Internet enabled carts along with the training material. Tata Trusts, on the other hand, will be managing the reach of these carts to various villages with the help of their vast network of partners (NGOs).
On being asked how the training was being developed & the awareness of internet security in the training program, Mr. Sandeep said that the training program starts from very basics of understanding the device and then goes up to using Internet. Internet security is integrated in the training program.